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Pay Per Click (PPC) - Management and Campaign Planning

The most popular PPC search engine is Google; their PPC advertising program is called AdWords. The next most popular search engines are Yahoo!, MSN Live, and Ask. A large number of other search engines offering PPC advertising opportunities are available - ranging from metasearch engines that incorporate traffic from numerous other engines and online sources all the way to small, niche search engines that specialize in one or more categories or topics of interest. Here at PPC Universe, we have included reviews of what we consider to be the Top 10 Search Engines, as well as a section of reviews of other search engines that offer paid advertising opportunities.

A PPC listing on a search engine results page typically consists of a title, which is usually a short heading (around 50 characters maximum) and also a short (typically no more than 200 characters long) description of your service or some promotional wording, as well as a link to your website. Most PPC search engines strictly control the type of text that can appear in the listing, and sometimes include a manual review before approval; others automatically approve ads that are submitted.

Choosing the right keywords for your PPC campaign is vital to get the most out of Pay Per Click advertising and generate high-quality, motivated traffic to your site. Lacreata is highly experienced in setting up PPC campaigns, from keyphrase research to budget projection.

The Lacreata team takes the hassle out of running your pay per click marketing campaign. As more and more companies discover the benefits of PPC you can find you are position one at 9.00 on a Monday morning but by 9.05 three other companies have come in and knocked you off that first page of results.

As part of your pay per click (PPC) management, lacreata constantly monitor your account to ensure that positions don't slip.

We also ensure that we get the best ROI for your business by advising of the right phrases to target. It's about attracting buyers not browsers!

PPC Creative

Bid Management

Tracking Analysis

Pay Per Click Reporting

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